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This web page states the following, "I was not the first to get their BULLITT, but I did have mine while many were waiting for theirs." Our analyzers saw that the web site said " I had borrowed some web space and put up a few pictures to share with others while they were waiting for their Bullitt to arrive at their local Ford dealer." The Website also said " 2014 BULLITT Archive Mustang and Mustang Bullitt are registered trademarks of the Ford Motor Company. All other trademarks are property of their respective owners." The website's header had Ford as the most important optimized keyword. It is followed by Mustang, BULLITT, and Car enthusiast which isn't as highly ranked as Ford. The next words bullittarchive.com uses is car maintenance. car modifying was included and could not be seen by search engines.